Main Content

Home Seller’s Guide | STEP #3: Market

Luxury Real Estate Broker, Ryan Hardy, serves sellers & buyers of Gold Coast Chicago Real Estate, River North, Lincoln Park & other top Chicago neighborhoods.

gold coast chicago real estate


Gold Coast Realty’s comprehensive marketing plan emphasizes your home’s unique and sellable aspects. We then put your home in front of buyers, lots of them…


We will quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.

In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS as well as common real estate search engines such as Zillow and, new listings sheets, and real estate publications.

In addition, we’ll use the Internet and our innovative website to make your listing highly visible. We also promote our listings with professional photos and professional videos. This sets the tone for your listing and gets your home in front of the most buyers.

For Lincoln Park, River North and Gold Coast Chicago Real Estate, WEB APPEAL is the new CURB APPEAL

The internet is revolutionizing real estate advertising. Clearly, we need to have an internet marketing strategy in place to target these desirable and more market-informed internet buyers.
Here’s what discriminating internet buyers look for most on real estate websites*:
• 97% – Property photos (plenty of them)
• 97% – Detailed information about properties for sale
• 89% – Virtual tours
• 82% – Neighborhood information
• 75% – Interactive maps
* According to the National Association of REALTORS® Profile of Homebuyers and Sellers


According to a recent survey released by the National Association of Realtors, 92% of homebuyers use the Internet in some manner to view properties before their purchase. At Gold Coast Realty, we understand the importance of online exposure. Your listing will be distributed to millions of Internet Home Shoppers through our syndication feeds and can be accessed through dozens of the top real estate websites targeting all of Chicago’s best neighborhoods, including: Lincoln Park, River North, Streeterville and Gold Coast Chicago real estate:
gold coast Chicago real estate



While the internet is now the real estate information source of choice, if you want to maximize the number of serious buyers, showings and offers you get, it’s necessary to employ a broad spectrum of advertising in a coordinated manner.

  • Professionally photographing your home
  • Strategically pre-marketing the property to agents with buyers who are specifically
    searching in your market
  • Presenting the home as a pocket listing to over 5,000 agents in the Gold Coast Realty database and beyond. This is done prior to placing it on the MLS
  • Multiple Listing Service (MLS)
  • Distributing your home to thousands of websites, including enhanced listings on, Trulia, Zillow and of course social media
  • Custom printed brochures and postcards
  • A website dedicated to your home


Connect with Ryan. Call or email anytime you need to know what’s going on in the downtown Chicago luxury market. When you’re ready to take the next step towards buying or selling your home, he’s ready to help.


<< STEP 2 | STEP 4 >>


Let's Talk